We provided our Employer Identification Number, a summary of our business, a summary of how we would be using PayPal for our transactions, and all the other good details you’d a payment service to require.

All good?

It seemed so, but then we got greedy.

We wanted to use PayPal Pro to streamline our transactions.

2. Apply for Payments Pro.  

We first get a phone call from a representative at PayPal informing us that Auction Essistance is conducting illegal activity by running a business without a Travel Seller’s license from the State of California.

This is the first we’ve heard of needing to acquire a Travel Seller’s license, as we’re not actually selling travel, but I go ahead and look into it.

Turns out, the State will not issue us a Travel Seller’s license even if we wanted one: they’re reserved for sellers of transportation, like airlines and bus companies.

We do not do this.  We are a community marketplace for individuals to buy and sell unique experiences from one another.

Think Etsy or Airbnb for EventBrite for unique travel experiences– Or whatever marketplace startup du jour you want to throw before “unique experiences.” (Note: Etsy, Airbnb  and Eventbrite all use PayPal).  
I call PayPal back and tell them that we in no way fall under the state’s definition of a Seller of Travel and therefore not only don’t need the license, but wouldn’t qualify for it.

“Then we’re going to have to decline your application for Payments Pro”

I am told by three different representatives. (I’m always a believer in calling back to talk to someone else if the first person doesn’t give you the answer you want).  In this case, no one was giving us the answer we wanted.  Time to pivot.

3.  Comply with PayPal’s requests.

After failing to qualify to use Payments Pro, we decide to go with another one of their merchant products:  Express Checkout, a free and streamlined merchant service PayPal released last fall that does not require a lengthy application process.

While building it into our site,  we receive a notification from PayPal that our merchant account is going under review (note: we have yet to test a single transaction yet).

They are concerned that we are are not a real business, they say, and ask us to submit our Articles of Incorporation as well as our EIN number (which I had already submitted several times) in the enrollment process) as well as a statement of how we intend to use PayPal for our transactions.

Of course, we comply. Within an hour of receiving the email from them, I have uploaded these documents to the Resolution Center, as requested, and wait.

And wait. And wait.  After several days of hearing nothing back, I call PayPal.

I talk to a guy in their customer support department who informs me that the account is fine, but they just need to verify that the business name is actually Vayable.

This sounds odd to me.

So again, I provide them with the material and am assured by customer support that the account will be restored to good standing as soon as they look over the paperwork I’ve provided.

Ten days later, our account status has not changed and I still cannot get any more information from PayPal customer support.

4. Stay Loyal.

With no new information, we decide to charge ahead and implement PayPal into the site.

After all, we need transactions on the site and PayPal is the most widely recommended and seemingly accommodating platform.

After a painful implementation process (which involved server-side technical problems from PayPal throughout, making it nearly impossible to test and use the sandbox), we finally got our Express Checkout up and running.

Seamless and perfect? Far from it.  Functional and secure?  Yes.  Less than 12 hours after getting the service us and running, I receive the following email from PayPal:

Dear Auction Essistance,
Thank you for your response.
Per our Acceptable Use Policy, under credit card association rules, PayPal

cannot permit the use of the PayPal service as a funding method for payment

processors to collect payments on behalf of merchants.   Upon review of

your account, it appears that you are offering an aggregation service that

allows multiple merchants to process transactions that are against various

Acceptable Use rules.  The service you provide allows said merchants to

circumvent our policies.
While we wish you the best of success in your future business endeavors, we

respectfully ask that you seek another method of payment for your online

business.
Your PayPal Account has been limited and there will be no appeals to the

decision.  Any remaining funds in your account balance will be held for 180

days from the date of the limitation.  Once 180 days has passed, the funds

will be available for withdrawal.
If you have any further questions, please feel free to contact us again.
Sincerely,

Julie

PayPal Compliance Department

PayPal, an eBay Company
Responses to this email address are not monitored.  Please send any

additional questions that you may have to compliance@paypal.com.

Translation: Your account has been frozen and there’s nothing you can do about it.Upon referring to PayPal’s Acceptable Use Policy, as they instructed, I find nothing to suggest we are not in compliance.

In fact, we seem to be the exact kind of merchant PayPal would want using its services.

We are bringing them new users by requiring our customers to pay with PayPal, we are building a global marketplace that is ideal case study for PayPal’s robust risk management and fraud management and we’re a budding new startup that enables a brand new community of merchants and transactions, off of which PayPal will be able to profit.

We’re still unclear why PayPal froze our account, but we’ve got a pretty good idea of how it happened, which really started with following procedure, followed by compliance, followed by loyalty to their service.

PayPal doesn’t want their cut of tens of millions of dollars of revenue we project in the next two years.   Any idea of who does?